THOUGHTS AND IDEAS
The Pre-Order Trigger That Isn’t a Discount
Gym owners often slap “DISCOUNT” on a preorder and wonder why margins vanish. The fix isn’t a coupon code—it’s a price incentive. Done correctly, it gets members to order early, protects your margin, and leaves inventory for drop-ins. 1. Price...
Why Front-Desk Sizing Samples Can Add 70 % More Merch Revenue
Most gym owners obsess over design and forget the only thing that truly blocks a member from buying a shirt: “Will this fit and feel right?”Solve that fear and sales spike—ignore it and you’re leaving a pile of cash on...
Make Your Deadline Actually Drive Sales
Deadlines aren’t decoration—they’re the lever that turns “maybe later” into “buy now.” Use them right and your preorder explodes. Use them wrong and your post collects dust. Here’s the play. 1. State the Deadline—Loud and Clear Weak: “Summer Merch collection...
How to Turn a $30 Tee into a High-Ticket Client
A plug-and-play playbook for gym owners who want merch to pull double duty.
BoomTown CrossFit’s Transformation: How Forever Fierce Revolutionized Apparel for Their Community
Michael Venable, owner of BoomTown CrossFit, had a vision for his gym’s apparel that went beyond the mundane. Initially, he relied on a local apparel store, but the partnership left much to be desired. “The timeframe for getting orders, the...
Cobra Command CrossFit: How Jill Transformed Apparel with Forever Fierce
For Jill Glasenapp, owner of Cobra Command CrossFit, the gym is more than a workout space—it’s a hub for connection, motivation, and pride. But when it came to apparel, Jill faced an uphill battle. Local vendors struggled to deliver the...